Serveis - Guirado

We do everything that involves a communication process: branding, art direction, web design and digital marketing. In addition, we have a team dedicated to architecture and interior design and a graphic production department.

Branding

Digital communication

Space design

Design and art direction

Branding

Today, branding is a very broad concept, which goes beyond the design of visual languages and includes a strategic use of communication channels or the creation of content of interest. We build flexible identities to improve the perception of brands and make them relevant.

Strategy

Before designing or thinking about your name, it is important to analyze the context of a brand: knowing the audience, objectives, or competition will allow you to generate a good strategy to use the channels effectively.

Naming

The name is the first we know of a brand and an opportunity to tell things. In addition to representing it, it is important that it sounds good and is easily remembered.

Identity design

In addition to the logo, which is the basic identifying element of a brand, its identity can be made of more resources with which to communicate, such as typography, color, tone of voice or content.

Content creation

Beyond its image, a brand can communicate through what it explains. By launching publications, campaigns or collaborations with prescribers, you can generate interesting content for the public.

Digital communication

The digital environment has its own language and offers different possibilities from the physical environment. We take advantage of them to design experiences that, in addition to helping brands communicate, are rich and intuitive for users.

Digital marketing

We help clients define communication strategies that are deployed in the different channels available to them and get the most out of them.

Content creation

We generate content and campaigns that challenge brand audiences and adapt to the uses they make of digital devices.

Website and app design

We design corporate pages, e-commerces, apps or microsites that, in addition to displaying brands, products or services in an attractive way, offer easy navigation.

Digital activation

We create campaigns on the main digital channels (Google, Instagram, Facebook, Linkedin...) that help promote brands, products or services. We segment audiences and monitor campaigns to constantly optimize them.

Space design

We design spaces from the projection of the structure to the lighting or furniture. We are specialized in commercial architecture and interior design, retail and stand design.

The structure of the spaces, the choice of materials or their lighting can make the experience of inhabiting them more or less pleasant, in addition to communicating ideas or contributing to the environment.

Architecture

Interior design

We design lighting, furniture and decoration for homes, offices or commercial spaces with the aim of making them human and habitable.

Retail and stand design

We design spaces for large surfaces, corners in multi-brand spaces, specialized stores and offices. We design stands that show the product in an attractive way and convey the values of the brand.

Furniture

Design and art direction

Once the visual language of a project is defined, we transfer it to all the pieces that are part of it. We have a particularly good time formalizing and taking care of the details, both in the art direction and in the design of printed or digital pieces.

Editorial design

Reading a publication or holding it in your hands is an experience where the structure of the content, the rhythm of the narration, the touch or the weight of the object are decisive.

Packaging

A product container is an opportunity for brands to speak through material, information arrangement, or visual aids. In addition to designing them, we help brands define these elements.

Signage

Signage should help users orient themselves, as well as identify brands and communicate their values with the materials. We propose global signage, we design all the pieces and we control their production and installation.

Art direction

We collaborate with professionals from the world of photography, video or illustration to generate visual content that, under our direction, incorporates the idea of the client seen through the sensitivity of the collaborators.

Graphic production

In addition to creative services, we have the technical capacity and a network of providers that allow us to print and label all kinds of supports and spaces.

Production