CARMEL

The first joint decision that lead to the redesign of their identity was to change their name from ‘Estudi Carmel’ to ‘Carmel’. We designed their new logo by setting their name with Favorit, a contemporary grotesque typeface, on which we made a visual adjustment to the “R” –giving it an aspect that refers to the creative world.

The main format that we worked on was the website –where a carousel allows users to preview or watch the content comfortably without moving from the homepage.
Visit the website of the project.

This visual system made of tabs is as practical as an archive, while being attractive at the same time thanks to the use of typography and certain color notes. The predominance of written language aims to reflect the human character of their team.