Festival Clàssics
Strategy and communication for a multidisciplinary festivalIn its first edition, we defined its identity and communication strategy: every year, we would make a video where, as if we were another artist, we would interpret the given theme. The video would be the element from which the rest of the pieces would derive.
The identity has two parts: a typographic header, like La Casa dels Clàssics, where we set the name of the festival in Self Modern –and the creative proposal, where we try to reflect each theme quite clearly, since the artists of each edition do it in their own ways.
Art direction Branding Content creation Design and art direction Design of websites and apps Digital communication Production Strategy
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