Festival Clàssics ’20
ResetThe video featured a Vitruvian man who related to Renaissance anthropocentrism and, at the same time, to ‘Design fiction’ –a term that designates the visualization of possible futures with virtual representation tools. The Vitruvian man, androgynous and gravitating towards an empty and indefinite space, referred to quarantine, to the stoppage of time, to isolation, to time to think, to RESET.
The festival, in addition to hosting conversations between various figures of philosophy and art on the current situation, included readings of classical texts on catastrophes and calamities that should affect our species. We directed the videos that documented them.
The female voiceover, with an indeterminate accent and diction, generated a sense of strangeness that was inspired by the ‘Uncanny valley’ –the theory in robotics and computer animation that says that when anthropomorphic replicas look too much like humans, they cause rejection to the observers.
Art direction Branding Content creation Design and art direction Design of websites and apps Digital communication Strategy
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