laCapell
The Christmas PopUp
The Cooperativa d’Arquitectes Jordi Capell undertakes a commercial and strategic action in the form of a Christmas PopUp with a double objective: to forge new alliances with local producers and to make an attempt to reactivate the Cooperativa, both at brand and sales level.
The Christmas PopUp at laCapell’22 is an ephemeral space of intersection between the 7 areas that encompass the store, opening to the public experience, product and design of proximity.
We have generated a graphic system that represents the intersection of people and disciplines in a living and changing way, as is LaCapell’s ephemeral initiative.
Branding Design and art direction Digital communication Identity design Space design
