Llibre ADG Laus
The Book of the Fantastic Creatures
This book does not want to portray the awardees as stars or creative geniuses –but show the parts of which they are made. We believe that no one is a genius who creates from “nothing”, but that we are all a sum of people, experiences, successes and mistakes that shape us and make us who we are. When we were clear about this idea, we saw that the best way to represent it was by making a Bestiary. Because we are all like the creatures of bestiaries; beings that are made and that come from different bodies and places.
This book does not want to portray the awardees as stars or creative geniuses –but show the parts of which they are made. We believe that no one is a genius who creates from “nothing”, but that we are all a sum of people, experiences, successes and mistakes that shape us and make us who we are. When we were clear about this idea, we saw that the best way to represent it was by making a Bestiary. Because we are all like the creatures of bestiaries; beings that are made and that come from different bodies and places.
Based on this idea, we designed a series of folded folds, which interrupt the reading of the book, where a series of fantastic creatures appear illustrated by Fátima Moreno and with texts by Marc Navarro.
The use of typography and of white refer to the world of classic books, in contrast to a contemporary use of visual resources. With Mariano Herrera, we photographed the awardees in situations that show the parts of which their lives are made, beyond their work as communicators. The images accompany a textual content that goes along the same lines.
The finishes, hard cover, fabric and a series of colored bookmarks, refer to the world of traditional books. On the cover and on the back, a scene where all the creatures appear contrasts –making the title appear on the spine in large size and giving the publication its own character.
Branding Design and art direction
