To Take a Leaf out of Someone’s Book
She asked us to design a printed publication documenting the twelve pieces she had made. The title is an English idiom that means ‘appropriating someone else’s idea’ –a reference to the book ‘Speak Italian: The Fine Art of the Gesture’ by Bruno Munari, on which she based the project.
She asked us to design a printed publication documenting the twelve pieces she had made. The title is an English idiom that means ‘appropriating someone else’s idea’ –a reference to the book ‘Speak Italian: The Fine Art of the Gesture’ by Bruno Munari, on which she based the project.
We art directed the pictures that Cris Palomar would take –a series of black and white images of hand gestures that relate to the phrases that accompany them. At the same time, they pay homage to Munari’s publication.
We art directed the pictures that Cris Palomar would take –a series of black and white images of hand gestures that relate to the phrases that accompany them. At the same time, they pay homage to Munari’s publication.
The publication is in the largest format that digital printing allowed. Inside, four papers are combined, giving the piece a tactile dimension. The golden paper on the cover generates a luxurious effect that refers to the world of jewelry, although it does not correspond to the pieces that appear there, which are of a more humble nature.
The reading unfolds in a succession of layers that begins with a transparent paper, where a phrase by Munari introduces the concept that structures the publication. It is followed by an offset and a coated paper that, like the cover, differs from the character of the pieces and the sayings. Scotch Micro font provides a classic and elegant look and combines different bodies of text to generate rhythm and contrast.
Art direction Design and art direction Editorial design
